CEO & Founder & Mum
A mom of two, a Sport Psychologist and an innovator in the world of health technology – her passion for healthy living is the heart of our company. On weekends you’ll find Mel catching the latest episode of Suits, taking her beagle – named Bagel – for a walk or going to her local Virgin Active and hopping on her personal favourite – the Woodway Curve.
Melinda’s top tip: Life’s not a dress rehearsal, make the most of every single day. Oh, and never skip this routine: exercise, cleanse, tone, moisturise.
COO & Fitness Enthusiast
Coming from New York to London in 2013, Paula has many years of experience in investment consulting – and her prowess in financials, spreadsheets and keeping us on point is her specialty. Paula is a passionate fan of dynamic Pilates, spinning, Kobe Bryant, and she is possibly the most unusual Millwall supporter.
Paula’s top tip: Think of exercise as the least expensive option for promoting your future health. But don’t forget to indulge… reward yourself post-exercise with a combination of bath salts, candles, and a soothing cup of tea or glass of wine.
Content manager & wellbeing guru
Fresh off the boat from the states, Caitlin brings a background in Clinical Psychology – and she has settled in nicely as head of content creation, editing and copywriting. Outside the office she’s been busy exploring the UK, squeezing in a round of golf, or cosying up in her ‘flat’ with a good read.
Caitlin’s top tip: Remove all toxins from your life where possible – including food, bad habits, and even toxic relationships – your health is in your hands. Also: love the sun but love your SPF even more.
Content consultant & Nutritionist
Currently the Operations Manager of Forward Partners and very close to receiving her diploma in Advanced Nutrition – Emma serves as our nutrition consultant and is helping us develop supplemental powders. She is always sure to make time for the gym, a ride on her beloved bike and regular trips to nearby farmer’s markets.
Emma’s top tip: Try and stick to unprocessed / unrefined foods that are in as natural a state as possible, with no added ‘nasties’. Your body will love you for it!
Chairman & Angel Investor
He’s what you’d call a serial entrepreneur – having founded Genia Technologies, a DNA sequencing company, and OnCircle, a video content sharing platform. Stefan is still the CEO of Genia, though it was recently sold to Roche. He is an avid reader of libertarian texts, has a passion for snacking on gummy bears, and swims for an hour a day in the California sunshine.
Venture Capital Firm
Forward Partners are a venture firm based in Hoxton, London. They’re investors in early stage ecommerce companies. Forward caters for smart entrepreneurs who can demonstrate that they have a smart idea. For these people, Forward offers a distinctly unfair advantage. Their resident team have experience and methodologies to drive results.